Your logo is like a little ambassador for your company – working hard for you all the time without complaint or even a wage. I love the idea that a marque can get across an idea of your business in a compact way and instantly, through use of appropriate colourways, shapes and fonts, give a complete stranger a better idea of what your company does.
If badly done, of course it can easily damage the perception of you business. So no skimping on this!
I like to think that I don’t have a house-style when it comes to logo design – your business is what’s being represented here, not my ego.